He may be the dominant global force in world golf, but Tiger Woods has failed to muster the form needed to knock fellow EA title Fight Night Round 4 from the top of the ELSPA GfK-ChartTrack All Formats Top 40.
Nintendo's Wii Fit and THQ's UFC 2009: Undisputed hold on to fourth and fifth places respectively, whilst Ubisoft Call of Juarez: Bound in Blood debuts at number six.
EA's The Sims 3 and Activision Blizzard's Prototype both suffer drops, with the leading casual brand dropping four places to seventh and Prototype six places to claim number eight.
EA's Harry Potter and the Half Blood Prince manages tenth in its first week of release, though expect that to remain in the Top 40 for quite some time. EA now has five titles in the Top 20.
Elsewhere in the Top 40, the Fallout 3: Game Add-On Pack debuts in 27th, Disney's Club Penguin: Elite Penguin Force enters the listings in 38th and Street Fighter IV re-enters the charts in 37th.
Here's the ELSPA GfK-ChartTrack All Formats Top Ten in full (for the week ending July 4th):
1. Fight Night Round 4 (EA)
2. Tiger Woods PGA Tour 10 (EA)
3. Transformers: Revenge of the Fallen (Activision Blizzard)
4. Wii Fit (Nintendo)
5. UFC 2009: Undisputed (THQ)
6. Call of Juarez: Bound in Blood (Ubisoft)
7. The Sims 3 (EA)
8. Prototype (Activision Blizzard)
9. Virtua Tennis 2009 (Sega)
10. Harry Potter and the Half Blood Prince (EA)