GAME and Green Man Gaming are joining Amazon in a bid to make Black Friday a UK event.
Black Friday is a US sales holiday to coincide with Thanksgiving.
Amazon has run Black Friday sales over the last few years, and this year's event – which lasts all week and not just Friday – has seen 3DS XL with Mario Kart sold for 130 and Battlefield 4 available for under 25.
GAME have been running a week of sales, too, with today's deals including Batman: Arkham Origin for 22.49 and GTA V for under 30. The firm is planning special hourly deals tomorrow.
Meanwhile, Green Man Gaming is getting in on the act with its 4-Play promotion. The firm is running four deals every four hours across four days, beginning right now. (see what they did there).
The first deals includes BioShock Infinite and Chivalry
Every customer will also be entered in a competition to win four sets of four games: Call of Duty Ghosts, Injustice, LEGO Marvel Super Heroes and Batman: Arkham Origins.
At Green Man Gaming we're bringing you more action and going much deeper in our 4-Play sale,” said Darren Cairns, EVP Marketing at Green Man Gaming.
The key to this sale is staying frisky and primed, remember things will change every 4 hours.”
Could Black Friday establish itself this year as a UK event, too? Discuss below.