A new retail-focused show called GamePlan will take place in a central London hotel over June 5th and 6th 2008. Co-organised by Barrington Harvey and Tandem Events, it will provide a meeting place for publishers and retailers to do business away from the razzmatazz of a stand-based show.
"Since E3 changed its focus and became totally US-centric, we've watched the debate unfold as to what the industry wants," Tandem Events' Andy Lane told MCV. "It's clear there's a desire for a UK event, but the traditional format of an exhibition hall isn't what the industry needs.
"People want a sensible, controlled environment where they can see product, have meaningful meetings and do business. That's exactly what GamePlan will offer."