It's one of the biggest video game retail highlights of the year.
And today we should find out how far retailers are willing to go to secure their day one marketshare.
Hundreds of retailers will be opening their doors at midnight tonight to welcome the arrival of the game and many will be expecting a rush of activity in the morning as shoppers move quickly to get their hands of EA's title.
We'll update this story throughout the day as we get more prices in. Prices are for the standard PS3/360 version unless otherwise stated.
Standard Price - 34.99, no strings attached
Standard Price – 39
Best Deal – 29 when purchased with selected Xbox Live Points or PlayStation Network cards
Standard price – 42.99
Best Deal – 99p when two of the following are traded in: Tekken Tag Tournament 2, Sleeping Dogs, Amazing Spider-Man, The Elder Scrolls V: Skyrim, LEGO Batman 2, Metal Gear Solid HD, FIFA Street, Super Mario Land 3D, FIFA Street, Super Mario Land 3D, New Super Mario Bros 2, Mario Kart 7)
Standard Price – TBC
Best Deal –99p when two of the following are traded in:The Amazing Spider-Man (360), Dragon's Dogma (360/PS3), The Elder Scrolls V: Skyrim (360/PS3), Ghost Recon Future Soldier (360), May Payne 3 (360/PS3), New Super Mario Bros (Wii), Pokemon Block or White (DS), Prototype 2 (360/PS3), Metal Gear Solid HD Collection (360/PS3), Tiger Woods PGA Tour 13 (360/PS3), Lollipop Chainsaw (360/PS3), The Witcher 2 (360/PS3) and Sniper Elite V2 (360/PS3).
Standard Price – 44.99
Best Deal – Get FIFA 13 for 13 when you trade in either Borderlands 2, F1 2012 or Tekken Tag Tournament 2. 25 per cent extra credit is also being offered and any trade-ins made against a FIFA 13 purchase.
Asda (not yet officially confirmed)
Standard Price - 38.97
GAME - 42.99
Gamestation - 42.99
ShopTo - 39.85
Amazon - 39.97
HMV - 42.99
GameStop - 42.97
Play - 42.99
Zavvi - 39.85
The Hut - 39.95
Simply Games - 39.85
Blockbuster - 42.85