The Assassin's Creed movie is not going to earn a lot of money, says Ubisoft.
The publisher has launched its own motion pictures division and is making films based on a number of its biggest brands, including Watch Dogs, The Division and Splinter Cell. The Assassin's Creed movie hits cinemas this Christmas staring Michael Fassbender.
Ubisoft's European boss Alain Corre says the decision to make films comes from a desire to put the brand in front of more people, and isn't a means to simply make money.
We are not going to earn a lot of money from it,” He told us. It is a lot more a marketing thing, it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin's Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin's Creed games.”
You can read more from Alain Corre in this week's MCV.
Update: Following this story's publication, Ubisoft contacted MCV to say that - marketing benefits notwithstanding - the purpose of the Assassin's Creed movie is to make a good film, first and foremost:
"Ubisoft's core vision is to create top quality entertainment and experiences. For the Assassin's Creed film, we have worked closely with our partners at New Regency and 20th Century Foxas well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to ours fans. We strongly believe the Assassin's Creed brand has this cross-over appeal that will please both video games fans and movie goers."