American publisher Graffiti Entertainment has shrugged off the threat of consolidation by expanding its presence to Europe.
The firm has set up a new office in London, and hired former CDV and Jester man Terry Malham as head of business development.
Malham will aid the San Francisco-based publisher in its bid to sign and distribute products for the US and European markets.
Previously, Graffiti published and developed both original IPs and games based on kids' licences such as Jakers and Moomin.
The current round of consolidation amongst publishers has made it difficult for developers to get their games to market; a new publisher offering access to the two major markets has to be good for game industry” Malham told MCV.