The majority of American Sony Stores have cut the price of the 3G PlayStation Vita by a third.
Joystiq reports that the handheld is currently available for $199.97, down from the $299.99 it was being sold for previously.
There seems to be a bit of confusion regarding how long the sale will go on for, with some stores saying it is a permanent change and others saying the deal would only run until the weekend.
Some store reps even claimed that the 3G model is being discontinued.
The move follows the machine's discounting in Japan – a move that led to an explosion in sales.
Will Sony be discounting the handheld in the UK? It's starting to feel increasingly likely.