The fastest man in the world is now available as a premium purchase in one of smartphone's biggest games.
Eurogamer reports that none other than Usain Bolt himself can now be purchased in Temple Run 2.
There's no buying him with virtual currency, however. The blocky recreation of the Jamaican sprinter will cost users the princely sum of 69p.
As well as featuring his likeness, Usain's character also boasts an electric bolt shield special ability that makes players invulnerable and automatically collects coins.