Steam's grip on the PC download sector has made the market far too competitive to bother with, rivals warn.
MCV understands that at least two big-name digital retailers are facing financial difficulties as they struggle to compete.
They are now calling on publishers to develop Steam-free SKUs – as Sports Interactive did with Football Manager 2011 – so that they can maintain their audience.
Publishers don't give a shit, they don't care what happens to the customer. Which is the crucial point, because Steam do,” commented the director at a fledgling Steam rival.
I've fought hard for my customer, and never before have I had to give my customers away. Steam is killing the PC market and it is no wonder digital retailers are failing.
Steam is locking down the market.”