Smite developer Hi-Rez has secured the services of former Warner Bros VP of digital publishing Veronique Lallier.
Based in Hi-Rez's new Brighton office, Lallier will serve as VP of European publishing. The office will primarily focus on community management, localisation and European marketing operations. Development duties will continue to be based in the company's Atlanta HQ.
I am delighted to join the Hi-Rez team to help support and expand our European player base," Lallier said. Hi-Rez has a unique and vibrant community in Europe—as evidenced by the European victory at the 2016 Smite World Championship! I look forward to meeting and working with our passionate fan base here in Europe.”
COO Todd Harris added: Fuelled by the continued rapid growth of SMITE, our European community has expanded tremendously over the past year. Hi-Rez prides itself in being a highly community-oriented company, and this move will allow us to much better serve our European players, across SMITE as well as our other games.”
Lallier was named in MCV's Top 100 Women in Games list last year. She has previously worked at Ubisoft and NCsoft.