This is something you don't see every day.
Nintendo boss Satoru Iwata has taken to YouTube to host his very own unboxing video. In which he refers to it as a Wii U unboxing ceremony”, dons a pair of white gloves and says he feels like he's a host on a shopping channel”.
There's also a video about Wii U user accounts (of which ten are permitted per console) and Wii U Chat.
But really, just skip all of that and check out the unboxing. This is why we need Japan to remain at the very heart of the global games industry.