EA is aware you may have already bought FIFA 14 once, but the arrival of Xbox One and PS4 is a good reason to upgrade.
Its new TV ad for the next-gen version of the game sees a gamer undergo a living room transformation, becoming a CGI version of Barcelona star Lionel Messi before bursting through the TV set to take part in the game.
And don't forget there are a number of options for those wanting to upgrade from their current-gen copies, too, both physically and digitally.
There's another EA video doing the rounds as well which shows some of the graphical upgrades seen in the next-gen SKU. You can also see that below.
Here are both videos: