VIDEO: Sony begins Japanese PS4 marketing with new TV spot

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The first TV spot for PS4 has gone live in Japan.

The short, which can be seen below, somewhat cruelly includes highlights from the console's many overseas launches.

Sony unusually chose to roll out its machine in Europe and America before launching it in its homeland. PS4 won't arrive in Japan until February 22nd.

Xbox One, meanwhile, is yet to receive a Japanese launch date.

Here's the video: