EA has gone live with its big TV ad for upcoming shooter Battlefield 4.
It fuses gameplay footage with a narrator and is suitably loud and explosive.
Yesterday MCV posted a load of short TV ads for Battlefield 4's big rival Call of Duty: Ghosts – in fact, there's another Ghosts TV going live on the site shortly.
Battlefield 4 will arrive on PS3, Xbox 360 and PC on October 31st and then arrive once again alongside Xbox One and PS4 on November 22nd and November 29th respectively.
Here's the video: