Two videos apparently originating from Japan and highlighting the new 3D functions of Sony's PS3 have sent internet rumour-mongers into a frenzy – partially because both seem to feature the term ‘PS4'.
The chances of the TV spots actually being early marketing material for a successor to PS3 are incredibly small. More likely is the use of the term to hit home the message that 3D gaming is a massive breakthrough in gaming.
The first ad, which to be frank is very creepy, sees panicked scientists rushing to the aid of a patient who is found on the floor, DualShock 3 gripped tightly in his hand. The idea is that he was so overcome by the gaming experience that it sent him into a state of shock.
The second ad sees another test subject sitting in open-mouthed awe in front of a TV screen – which interestingly seems to be showing a 3D version of Activision's Call of Duty: Modern Warfare 2.
There's no word yet on whether the ads are Sony related.
You can watch both videos below: