Eurogamer Expo has signed Virgin Media as its headline sponsor.
The broadband specialists will be showing off its services at the event, while current Virgin Media customers will have access to discounted tickets and early access to the event.
Virgin Media will also get a year-long presence across Eurogamer's network of websites.
The Eurogamer Expo is a landmark, annual event for UK gamers, who want sneak previews of brand new games and be able to experience the best that technology can deliver,” said Virgin Media's head of sponsorship and partnerships Luke Southern.
Virgin Media makes that happen, with superfast broadband as standard. As the UK's fastest broadband provider we offer the best speeds for downloading games, which makes our partnership with Eurogamer Expo, a perfect one.”
Eurogamer Expo 2012 will take place between September 27th and 30th at London's Earls Court, with an estimated attendance of 50,000.