Richard Branson's next venture will be called Virgin Gaming.
Details still remain sketchy ahead of a formal launch event at E3 later this month, but MCV can this week reveal the name and logo for what has become one of the biggest stories of the year, and which we exclusively broke last week.
The online-only project will work with leading game networks and third party content providers. Virgin Gaming will officially come out of stealth mode with an LA unveiling headed by Branson himself.
A countdown on virgingaming.com suggests this will take place at 4pm PST, June 15th.