Wargaming launches Alliance publishing label, teams up with Sega to release Total War Arena - MCV

Wargaming launches Alliance publishing label, teams up with Sega to release Total War Arena

Author:
Publish date:
1-wargaming-alliance-logo.jpg

Wargaming has started a new publishing label called Wargaming Alliance.

This a third party publishing label that plays to Wargaming's strengths, aiming to give developers the tools and resources to get into free-to-play gaming.

Today, in addition to announced the newly created publishing label, they're announcing their partnership with Sega and Creative Assembly to publish Total War: Arena as their first title.

Sega is constantly exploring ways in which its diverse range of IPs can be brought to a wider gaming audience,” said Jurgen Post, President and COO at Sega Europe, in an emailed statement.

This strategic partnership with Wargaming, to release Total War: Arena as the first game on the Wargaming Alliance platform, presents a unique opportunity for Creative Assembly's eagerly anticipated creation to realize its full potential. Working with Wargaming, a market leader in the free-to-play space, and by utilizing their extensive experience and expertise in this area, Sega is confident that Total War: Arena will become the worldwide hit it deserves to be.”

You can read more about this story on Develop.

Related

Image placeholder title

How has Wargaming Alliance changed?

The publisher merged with the internal Wargaming Labs earlier this year to create a gaming powerhouse. Head of Wargaming Alliance, Jerry Prochazka, talks about the way the publisher is approaching new products and how it works with developers to release new titles