Wargaming launches Alliance publishing label, teams up with Sega to release Total War Arena

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Wargaming has started a new publishing label called Wargaming Alliance.

This a third party publishing label that plays to Wargaming's strengths, aiming to give developers the tools and resources to get into free-to-play gaming.

Today, in addition to announced the newly created publishing label, they're announcing their partnership with Sega and Creative Assembly to publish Total War: Arena as their first title.

Sega is constantly exploring ways in which its diverse range of IPs can be brought to a wider gaming audience,” said Jurgen Post, President and COO at Sega Europe, in an emailed statement.

This strategic partnership with Wargaming, to release Total War: Arena as the first game on the Wargaming Alliance platform, presents a unique opportunity for Creative Assembly's eagerly anticipated creation to realize its full potential. Working with Wargaming, a market leader in the free-to-play space, and by utilizing their extensive experience and expertise in this area, Sega is confident that Total War: Arena will become the worldwide hit it deserves to be.”

You can read more about this story on Develop.