Warner Bros walked away the biggest winner from this year's MCV Awards, claiming three of the night's most prestigious prizes.
WB Games UK was crowned as the top Games Publisher and PR Team, with the firm's hit title Middle-Earth: Shadow of Mordor taking the Sales Triumph trophy.
Bungie and Activision's Destiny was named as the foremost New Games Brand, also winning best Game Campaign.
And PlayStation continued its success by scooping the gongs for Marketing Team and Trade Marketing Team for the second year running.
GAME claimed three awards – Games Retailer, Buying Team and Community Team.
Meanwhile, Xbox UK was celebrated as having the finest Sales Team of the last 12 months, after putting together big deals to compete more closely with PS4.
Multiple new award categories saw intense competition.
Indigo Pearl won the first Agency Team trophy, with 505 Games and Twitch the first winners of the Indie Games Label and Media Team prizes, respectively. Ubisoft was honoured as the top Export Team.
Over 71 games firms fought it out across 22 categories, including three special awards.
Team 17 MD Debbie Bestwick was revealed as the Person of the Year, while Nintendo UK head of consumer marketing James Honeywell was lauded as an Unsung Hero of the industry.
Games Centre's Craig Kennedy was Store Manager of the Year.