Watch Dog's next-gen advantage over Grand Theft Auto V

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They've both epic, open-world titles, but Ubisoft has touted a key difference between its title Watch Dogs and Rockstar's rival Grand Theft Auto V.

That being that it is being developed natively on next-gen.

With Watch Dogs we hope to create our biggest brand, like when we launched Assassin's Creed six or seven years ago,” Ubisoft's executive director for EMEA territories Alain Corre told Edge. What we want with Watch Dogs is to try and crack a new genre, which is the open-style GTA genre.

Yes, Grand Theft Auto is one of the biggest brands in the industry and everybody respects the brand and we'll have fun playing the next one too. But I think Watch Dogs' positioning is also on next-gen, bringing a lot of features – connectivity, interactivity, companion gaming and so on which is bringing some freshness to the genre.

Watch Dogs is a next-gen native game. We are trying to implement in this game all of what the next-gen is bringing – more connectivity, more immersion and to make the game more interactive.”

The publisher remains aware, however, that it still has a current-gen battle on its hands. With GTAV due out in September, even if Rockstar's game also decides to straddle the generational boundaries there's still plenty of spend to be won on Xbox 360 and PS3.

While the next-gen is further advanced, we will also optimise all that we have and feed that into the current-gen consoles,” Corre added. Our engineers say that it will be possible to have a great experience on both next-gen and current-gen.

We are going to try and optimise as much as we can and try to respect the abilities of the current-gen so that the experience that players have on current-gen is great – that's really important for us.

Watch Dogs is super-important on next-gen, of course, but it is also on current-gen because it will take a while before every gamer we have will play on next-gen. We must respect our current situation.”