PlayStation UK has debuted its first UK TV ad for PlayStation 4.
Going with the 'For the Players' tagline, the ad features the world of games mix with real life, and features Watch Dogs, DriveClub, Knack and Killzone, amongst others.
It forms a central part in the firm's biggest ever advertising campaign, which has included a multi-million pound overhaul of its retail offering.
The TV ad seems to do the trick, even without the help of Steven Gerrard and Spock.
You can watch it below.