Following the success of its Nintendo DS range, book specialist Waterstone's has introduced a line of Wii titles to its new Liverpool-based store.
Waterstone's began selling DS Touch Generation titles in a handful of stores last year, with over 100 branches now stocking a selection of DS software. The firm has followed that success with a selection of Wii games being trialled in its Liverpool store, which opened last week.
A Waterstone's spokesperson commented: We started selling DS software in October last year – just a few stores to start with, but you can now find the product line in over 100 branches of Waterstone's.
We launched our new Liverpool store on November 29th and that is the first branch to feature a dedicated Nintendo area, for both DS and Wii, which offers customers the chance to sample the delights of Wii and DS software for themselves in the store.”
Last month, Borders also moved into the video game space with GAME concessions in over 20 of its stores.
Borders' head of retail operations James Sneddon told MCV: After we reviewed the games market, we decided that getting a concession would be the best option, and we believe that GAME do it better than anyone else. We are delighted to have GAME concessions in Borders.”