Wii karaoke game sequel We Sing Encore is to get a promotional boost at summer festival Party in the Park.
Over 70,000 music fans will attend the free Leeds-based event, which will include a marquee showcasing the game from publisher Nordic Games and retailer The Hut.
The game is the follow-up to last year's We Sing, a title that had high demand after its November 20th release.
Party in the Park is a great day out for all the family and our involvement with We Sing Encore couldn't come at a better time or place,” said Nordic Games sales and marketing director Nik Blower.
The Hut's product marketing manager Sarah Jasper added: We're delighted to have Nordic Games and We Sing Encore on board for this year's Party in the Park.
The game is a perfect fit for both our customers and attendees to the festival – it's all set to be a real highlight of the summer in Leeds.”
Party in the Park kicks off on Sunday July 25th, one week ahead of We Sing Encore's release on July 30th.
Artists performing at this year's festival include Basshunter, Alesha Dixon, Dizzee Rascal, Pixie Lott and The Saturdays.