There's no other exec who provokes quite the same reaction on the pages of MCVuk.com as Activision's Bobby Kotick. As the head of the most powerful publisher in the world, the hardened businessman is not always a favourite on the site comments.
But speaking to Edge magazine, Kotick has admitted that he doesn't spend much time worrying about the press, and that many of the preconceptions about him are incorrect.
I get a lot of great press, and I get a lot of not-so-great press, but when you start believing the press you get, you're not going to be as effective as the head of a company,” he admitted.
I don't take a lot of time to meet with journalists, so I think that what happened over the last couple of years is that two or three things that I've said got taken really out of context.”
Kotick also looked to address the headline-friendly attention hurled at him by development figurehead Tim Schafer in July, in which the Double Fine boss said that the Activision boss should stop acting like a total prick”.
Tim Schafer. The guy comes out and says I'm a prick. I've never met the guy in my life – I've never had anything to do with him,” the exec explained.
I never had any involvement in the Vivendi project that they were doing, Brutal Legend, other than I was in one meeting where the guys looked at it and said ‘He's late, he's missed every milestone, he's overspent the budget and it doesn't seem like a good game. We're going to cancel it'.
And you know what? That seemed like a sensible thing to do. And it turns out, he was late, he missed every milestone, the game was not a particularly good game.”
In the same interview Kotick looked to rebut claims that he has no personal interest in video games.