Square Enix's Tomb Raider has sparked a fresh price war at UK retail.
The days of FIFA 10 for 24.97 are a thing of the past, but after most releases successfully held close to their RRP in the Q4 2012, retailers have seemingly decided to change tact.
Amazon is selling the console version for 33 and the PC release for 25.99.
GAME is sticking with 39.99 online for the PC SKUs, although it is offering the game for 1 to those who trade-in two titles from a specific list.
It will be interesting to see if this online competitiveness is mirrored on the High Street. Will supermarkets go low? We'll find out when the game is released on Tuesday March 5th.
UPDATE:2game.com has contacted MCV to point out that it's selling the PC version for just 19.99 and the console versions for 29.99. Hard to see anyone beating that.
UPDATE 2: Now Green Man Gaming has contacted MCV to highlight its 29.99 console price and 26.99/29.99 PC offer.