In an interview with
, director of product management for Xbox 360 and Xbox Live has stressed that Wii is nothing more than a ‘novelty', while talking up 360 as the console that Wii owners will graduate to.
"Everyone says that eventually the novelty will wear off, right? I think that a lot of the people that are buying that console today are not people that have generally bought consoles in the past, right?” he told Gamasutra.
You see they're not buying games on it, right? They're buying it, it's like something they break out when people come over, and it's maybe a fun thing, but it's almost like the same people that buy a karaoke machine, you know? They're not really buying it for games, they're just buying it as a novelty."
Greenberg's comments echo those made by Xbox EMEA VP of strategic markerting David Gosen in MCV's recent in-depth interview – click here to read the full piece.