Nintendo's upcoming Wii U will be a far "friendlier" platform to traditional hardcore gamers and publishers who release games for that audience.
"Trying to make a Call of Duty experience on the Wii, you've got to make real sacrifices in the game just based on processing power and some of the other limitations of that console," head of Activision Publishing told IndustryGamers.
"This one seems like it's going to be a lot friendlier to the kind of games that we generally make."
However, the exec also warned that the company still thinks that the good ol' joypad remains the best control option for hardcore action games.
"There are some first person shooters out there that are using motion control and Kinect and we're not and that's a conscious choice," he added. Call of Duty runs at 60 fps. It's an incredibly precise game. It's an incredibly smooth game.
"We still think the DualShock controller is the best way to deliver that game. But there are other games where new innovations make all the sense in the world. I was very excited about some of the things that I saw in the Wii U because I thought it was an innovative take on the next-gen controller and the next-gen console.
"I was really excited to see Nintendo taking their console into something that I think is going to be friendlier to core games."