Sales of the Wii U have rocketed on Amazon.co.uk in the days following Microsoft's Xbox One reveal.
As spotted by Nintendo Life, last night the Wii U Premium machine had climbed from 243rd in the retailer's ‘Movers and Shakers' list to 50th, with sales increasing 386 per cent.
At the time of writing the same SKU is sitting in 51st, up from 160th, with a sales increase of 213 per cent.
Sales of Wii accessories such as the Sensor Bar, charging docks and WiiMotes have also climbed significantly.
There's no way to tell if the boost is merely temporary or whether there will be a wider and more long-lasting uplift for the device, presumably amidst disillusionment with what Microsoft had to show on Tuesday.
And it's important to note that as Wii U is starting from such an incredibly small sales base, it will need to not only maintain this new momentum but grow it if it is to reverse its fortunes. But this will certainly be some welcome good news for the UK office this morning.