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Remember World of Warcraft? Well you should, as it’s never gone away – in fact, it appears to be bigger than ever, as latest expansion Battle for Azeroth ended up the fastest-selling WoW add-on in the game’s 14-year history.
In Battle for Azeroth’s first full day on sale – that being August 14 – it shifted some 3.4 million units worldwide. Not only is it a record for the franchise, it also bumps the expansion up there with the fastest-selling PC games of all time, nipping at the heels of Diablo III’s 3.5 million sales in 24 hours.
Mike Morhaime, CEO and co-founder of Blizzard, was quoted in a statement: “Battle for Azeroth is a definitive chapter in the Horde and Alliance conflict at the heart of Warcraft, and it’s been thrilling to see players representing their factions in record numbers and embarking on their war campaigns—not to mention joining in ourselves.
“But the launch is just the beginning of this conflict. More epic content is coming to World of Warcraft in the weeks ahead, and we can’t wait for players to experience the full story as it unfolds over the course of the expansion.”
That ‘more epic content’ Morhaime spoke of includes the 20-player co-op Warfront, Stormgarde; a new raid in the form of Uldir; and the expansion’s first PvP season kicking off on September 4.
The sales figures are sure to bring a tear of joy to Activision Blizzard’s weary old eye, and show the publisher was right to have confidence in the expansion in its latest round of financial reportage.
