275,000 physical games were sold in the UK last week. Xbox Live title State of Decay sold 250,000 units in two days in the same week.
It's an observation made by UK journalist Lee Bradley and is one that perfectly illustrates the changing dynamics of the video game market.
Of course, there are factors to consider. State of Decay has performed exceptionally well on Xbox Live – it's the fastest selling new IP of all time and the second fastest seller behind only Minecraft. And its sales numbers are global.
And last week's UK market – worth just 6.02m – was the lowest on record.
Nonetheless, that an indie Seattle developer can with its debut release sell more units than the combined power of every powerhouse publisher and platform holder in the UK is a stark statement.
A huge array of triple-A blockbusters have been announced and detailed in LA this week. Yet last night a comparatively tiny indie game called Fez 2 was the only title trending on Twitter.
Triple-A or bust? Triple-A is bust, perhaps.