An aggressive price promotion from the UK's leading retailer Tesco has seen Microsoft's Xbox 360 drop below the 150 barrier for the first time.
The supermarket chain if offering an Xbox 360 Arcade machine, which includes a wireless joypad, 256MB memory card, component cable and five Xbox Live Arcade titles, for just 148.71.
The offer is available both instore and online and was promoted in a number of national newspapers this morning.
Toys R Us was also this morning promoting its new Wii bundle. The retailer offers a console, a sports accessory pack and three games from a range including Super Monkey Ball, Sonic and the Secret Rings, Smackdown vs Raw, Cars and Pirates of the Caribbean for 239.99.