HMV has launched digital Xbox and PlayStation titles in all of its stores, the retailer has told MCV.
The business started selling single SKU ESD products in its outlets in early December, and says stocking individual digital titles is ‘far easier for consumers to understand what they're getting' as opposed to online currency.
The company has added full 5ft bays for Sony and Microsoft in the majority of its stores, with ‘till queue drops' for each brand in all 133 of its outlets.
Our new digital retail proposition provides consumers with an extensive digital games product offering from Microsoft and Sony,” said HMV games boss Phil Browes.
The first few weeks' sales have been strong and it is obviously resonating well with our customer base. We are looking forward to building on this throughout 2015 as we further enhance our digital offer.”