Microsoft is beating its chest this morning following the news that the Xbox brand last month enjoyed its biggest ever sales month in its six year history in Europe.
Hardware sales for November were up 124 per cent on the same month last year. In contrast, Microsoft claims that European sales of PS3 improved on its 2007 showing by just three per cent, whilst Wii sales climbed 43 per cent.
November was a very significant milestone for Xbox – we sold the most consoles ever in our history in Europe, and are outselling PS3 week-on-week across Europe,” the regional VP of Interactive Entertainment Business EMEA at Microsoft Chris Lewis stated.
Since the reduction in the Xbox 360 ERP in September, bringing the entry-level price point for Xbox 360 down to 129.99, consumers have responded enthusiastically to the Xbox 360 offering. Our strong partnerships with retail and with publishers have played a big role in this success – we are working closely with retail to ensure a steady supply of consoles throughout the Christmas season, and third-party games have been selling well on the Xbox 360 platform and providing great choice for consumers.
In the current economic conditions, consumers are more cautious than ever and looking for more value for their entertainment spend. Xbox 360 delivers that value – we're now the best-value next-gen console on the market and this positive momentum indicates Xbox 360 is offering the right blend of gaming and entertainment experiences at the right price.”