Xbox One has outsold PlayStation 4 for the first time in the US, according to NPD's latest monthly report.
Microsoft's console navigated took the top spot in November's hardware category, thanks in no small part to strong Black Friday sales.
"November set a new record for sales of Xbox One, and Xbox One was the best-selling console in the US and UK,” Xbox Marketing corporate vice president Mike Nichols said.
Response to the holiday lineup of games on Xbox One was incredible, with Xbox One fans buying more games in November in the U.S. than any other gen eight platform and enjoying over 357 million hours of gameplay globally.
"In fact, more fans logged into Xbox Live across Xbox One and Xbox 360, and enjoyed more entertainment, than any other month in the history of Xbox. We love to see the excitement from our fans and are grateful for their passion, support and contributions to the Xbox community."
Microsoft's victory aside, total sales for the month were down 11 per cent compared to last year during the same period – though year-to-dates sales are up 2 per cent in 2014.
"Overall retail sales across hardware, software, and accessories declined 11 per cent this November versus November 2013," NPD Group's Liam Callahan stated.
"For the most part throughout 2014, we have seen software declines that were offset by year-over-year increases in hardware spending. This November, however, hardware declines totaled $294 million while software declined $17 million or 2 per cent.
"Accessory sales increased by a modest $5 million. Currently, year-to-date sales across hardware, software, and accessories through November 2014 are up 2 per cent."
Here's the top ten selling products in the software category:
- Call of Duty: Advanced Warfare (360, XBO, PS4, PS3, PC)
- Grand Theft Auto V (PS4, XBO, 360, PS3)
- Super Smash Bros. (Wii U, 3DS)
- Madden NFL 15 (360, XBO, PS4, PS3)
- Pokemon Alpha Sapphire (3DS)
- Far Cry 4 (PS4, XBO, 360, PS3, PC)
- Pokemon Omega Ruby (3DS)
- NBA 2K15 (PS4, 360, XBO, PS3, PC)
- Assassin's Creed: Unity (PS4, XBO, PC)
- Halo: The Master Chief Collection (XBO)