Xbox One has smashed the one million sales barrier in the UK, MCV can reveal.
It's hit this number after out-selling PlayStation 4 for three weeks in a row, UK retailers have told us. The numbers are based on their GfK Chart-Track reports.
The resurgence in Xbox One sales has come on the back of a number of blockbuster game launches, including Sunset Overdrive, Call of Duty: Advanced Warfare and Halo: The Master Chief Collection.
Microsoft has also bolstered its hardware line with a special White Xbox One and a 1TB Call of Duty-branded machine, while retailers have been running a number of promotions.
We're seeing fantastic momentum with Xbox One having sold almost 10 million units to retailers worldwide,” said Xbox UK marketing director Harvey Eagle.
This momentum is reflected in the UK, particularly over the last three weeks, which is extremely encouraging as we approach the Christmas shopping period. People buy consoles to play the best games, and Xbox One is home to the best games. Halo: The Master Chief Collection is one of the highest rated next-gen console games released, Sunset Overdrive is the highest rated new franchise on any next-gen console and Forza Horizon 2 is the highest rated driving game on any next gen console.
"We have an excellent line up of games to look forward to in 2015, including Quantum Break, Fable Legends and of course Halo 5: Guardians. With some great deals to be had on the high street, now really is the best time to be an Xbox One owner.”
Despite its recent sales success, Xbox One still has some way to go before it topples PS4, which shot past 1m UK sales back in September.
The real challenge for Xbox will be whether it can maintain this recent sales momentum during the weeks when it does not have a major exclusive game launch.
Numbers are based on GfK Chart-Track figures and are sold through to consumers.