Yet more shock and awe

Publish date:

Play N Trade's battleplan for the UK

is typically ballsy – but the US retailer, like its Government, may find the difference between planning and executing a successful invasion rather different.

This week's cover story will come as something of a shock, particularly to GAME Group and the indie community – but also because it comes just a few weeks after we all thought UK games retail had settled down a little.

GAME's acquisition of Gamestation has been cleared, and it appeared that the now-dominant retailer had the UK market in the palm of its highly profitable hand.

As we reported the week after the deal was done, the 74 million acquistion was a major factor in halting GameStop from unleashing a full-scale assault on the UK market.

Nevertheless, it seems that Play N Trade is up for the fight – and there's no mistaking its ambitions or indeed its confidence.

Here's to another year of shenanigans on the High Street.