YouTube specialists Yogscast will manage and produce Xbox's official UK channel – Xbox On.
Xbox On was previously produced by Attention Seekers and boasts 143,000 subscribers. It will relaunch later this month, headed up by Official Xbox Magazine's Matt Castle, current presenter BennyCentral and Yogscast's head of production Adrian Ruiz-Langan.
Yogscast also operates PlayStation's official channel, PlayStation Access.
We're really excited to be partnering with Microsoft on the Xbox On channel,” said Yogscast chief executive Mark Turpin. We have agreed a bold new future for the Xbox On brand and can't wait to get started on it.
It's a real mark of confidence from Microsoft and it demonstrates that our knowledge of the market, wealth of talent in the team and the experience in building the Yogscast and other branded channels puts us in unique position to deliver original gaming content on social video channels like YouTube and Twitch.”
An Xbox spokesperson said: We are very grateful to Attention Seekers, who have done a fantastic job establishing Xbox On over the last year and a half, successfully building and engaging with a passionate community of fans.
Xbox On is now set for the next stage of its evolution and development with Yogscast, whose expertise in the YouTube space and knowledge of gaming are unrivalled. We look forward to partnering with them and taking Xbox On from strength to strength.”