HTC continues its push into the High Street with the announcement that its Vive VR headset will be sold in Harrods.
As of today (Tuesday, April 5th), the department store will have hands-on demos, as well as the option to pre-order the new tech.
This is the third High Street store that HTC has teamed up with for the Vive. Last month the tech giant announced it was partnering up with Currys PC World, Overclockers UK and Scan, as well as purchasing adverts for the trade.
The High Street is something that is missing from the HTC Vive's big rival – Oculus Rift's – strategy thus far.
The HTC Vive will set consumers back 689 in the UK. When the hardware went on sale on its website, it shifted 15,000 units in just ten minutes.
Since the announcement of Vive in March last year, we've seen unprecedented levels of interest and excitement across the globe,” said Cher Wang, HTC's chair and CEO.
Vive offers a level of immersion and presence that is so different to anything else out there, giving you the ability to move around a virtual world you can truly see, breathe and feel. Harrods is known for only selling the best of the best, so we're delighted to be working with them to give its customers the chance to try Vive at a globally recognised luxury retailer.”
Harrods' head of tech Stewart Mancey added: At Harrods, our discerning customers are looking for pieces which create a unique experience. Whether that's in the sound and vision department with speaker systems or smart furniture which moulds itself around modern technology, or creating a full virtual reality experience as with Vive. We are committed to offering our customers the most exciting and innovative technology currently available, and Vive fits perfectly with this.”