Adult website YouPorn has announced its new sponsorship deal with Spain-based eSports team Play2Win, which will compete this weekend at the Gamergy eSports event.
Polygon reports on the partnership, which makes good on YouPorn's previously revealed intentions to sponsor a professional eSports team. Play2Win – now branded Team YP – will take part in Dota 2 tournament Gamergy in Madrid.
"We're so psyched to finally make our official entry into gaming and eSports," YouPorn vice president Brad Burns said. "This partnership has been a long time coming, and I believe that with our backing, along with the expertise that each member of Team YP brings to the table on the virtual battlefield, we can succeed in tearing through the competition at this year's Gamergy event."
Burns also touched on what YouPorn offers that other sponsors can't, as well as how the company handles the stigma that surrounds the adult film industry.
"We've got a lot of resources at our disposal. As far as what we can offer that other sponsors can't goes, is exposure. Any player or team that signs with us will not only garner a lot of media attention, but will also be actively promoted to a captive audience of 20 million visitors every day.”
"There is no question about it. Being an established adult brand, the stigma surrounding our industry is something we have to deal with all the time. It's nothing new to us, and we've never let it stop us before. If anything, it forces us to explore and be more creative in our marketing efforts than any mainstream companies."