Legends of Gaming Live organiser Endemol says that YouTubers have the same draw as rockstars or big name film actors.
Its comments come as the YouTube star DanTDM has sold out his first 12-venue UK tour. He will also join a number of other personalities at Legends of Gaming Live later this month.
DanTDM is a legend of gaming in every sense of the word,” said event director Thomas Greenwood-Mears (pictured).
YouTube personalities are the equivalent of the rockstars or movie heroes of the previous generation. We're pitching Legends of Gaming Live as a festival feel and are confident people will be thrilled with what we have planned.
We're currently selling tickets at four times the speed we were last year.”
Legends of Gaming Live takes place at London's Alexandra Palace on September 10th and 11th.