Activision has signed Zane Lowe to help promote and develop its Guitar Hero series.
The collaboration will see the Radio 1 DJ fully endorse the Hero series as well as offer up his expertise to help grow the brand. DJ Hero will also be the headline sponsor of Zane Lowe's 2009 tour.
We're very proud to announce that Zane will be working closely with us in the UK on the Hero franchise,” said senior brand manager Ian McClellan.
To have him involved is fantastic both from an endorsement perspective, but also because of the advice he can give us – Zane is a renowned musician, DJ and broadcaster and is massively respected in the music business.”