Consumers who buy from Zavvi.com can now earn loyalty points, giving them money off future purchases.
Zavvi has introduced a new Rewardz loyalty scheme, which offers customers points every time they buy a game or other item from the online store.
For every 1 a consumer spends on Zavvi.com, they'll earn one Rewardz point. These are worth 1p. So spending 100 for example will give them 1 off a future purchase.
Customers can also refer friends to earn points, though members of their household and previous Zavvi account holders won't count. For example, if a customer refers a friend who goes on to spend 50 on their first order, the original consumer will earn 250 Rewardz points, or 2.50.
The referred friend will also receive a five per cent discount on their first order if they input the original customer's Zavvi referral code.
Zavvi is also offering customers 200 worth of points to two winners of its launch competition. Anyone who buys something from the website in the next month will be automatically entered into the draw.