Ziff Davis and Beijing media specialist Anji Entertainment have today announced the launch of IGN China, making IGN locally available to audiences in China for the first time.
IGN China will tailor the global IGN formula for audiences in mainland China, with original content available in both Mandarin and Simplified Chinese.
In addition to serving domestic advertisers, IGN China also aims to help foreign companies reach audiences in China through the site's global network. The regional scope of business activity also includes Hong Kong, Taiwan and Macau.
Based in Beijing, Anji Entertainment is a media and entertainment venture specialising in games and technology that was formed in 2015 specifically for the Ziff Davis partnership.
Left to right: Jimmy Wu (Anji Entertainment management), Adam Doree (Ziff Davis), Haobin Zhu (Anji Entertainment CEO), Wei Sun (Anji Entertainment management), Hu Ye (Anji Entertainment management)
Adam Doree, on behalf of Ziff Davis, said: "We're incredibly excited about the arrival of IGN in China, in partnership with Anji Entertainment. China is broadly recognized as a huge and unique opportunity for media brands, and Anji's expertise across entertainment, media, events and the regulatory customs of China, perfectly matches Ziff Davis' market-leading brands and global business model. The launch of IGN China also underlines IGN's position as the only truly global games and entertainment media brand.”
Anji Entertainment CEO Haobin Zhu added: "We are very happy to announce the partnership with Ziff Davis for the launch of IGN China. IGN is a globally recognized media brand that will transfer very effectively to the China market opportunity. We have exciting plans for IGN China to inform and entertain audiences in China, as well as to serve brands and advertisers in the region and internationally."
The launch of IGN China follows 25 similar partnerships, both in the Asia region with the recent launch of IGN Japan, and globally, across Latin America, Europe, the Middle East and Africa.