It was good while it lasted.
The wheels appear to have fallen off Zynga's bandwagon with stock in the company plummeting an unimaginable 40 per cent in the hours following its devastating financial report.
So serious has its fall from grace been that COO John Schappert lashed out at Zynga's staunchest ally, Facebook, in a call to investors, according to Eurogamer.
"Facebook made a number of changes in the quarter. These changes favoured new games. Our users did not remain as engaged and did not come back as often."
But nothing will convince investors that Zynga is in anything other than serious trouble.
The shocking results and guidance raise our worst fears about the stability of the company's business model and competitive positioning,” Macquarie Securities Research stated, as reported by Gamasutra.
The company looks little different to us than a myriad of other casual game companies. The bottom line is that Zynga over promised and significantly under delivered."