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New report shows 85 per cent would rather view ads than pay

Casual gamers not averse to advertising

A new report by media research firm Interpret has unearthed some interesting figures on the contemporary impact of casual games.

According to the figures, 85 per cent of casual gamers surveyed would rather be confronted by in-game advertising than pay to download games, and that average time spent playing games increased 1.1 hours compared to Q3 2007.

For more on the report, check out our sister site MCV.

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