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Publishing

EA: Player happiness, not revenue, is our number one metric of success

Just as EA has announced Battlefield 1’s new competitive mode, Incursions, EVP of global publishing Laura Miele has told MCV that the publisher’s continued focus on live services has “shifted the entire company.” She said: “There is an obligation that we have to players to keep content fresh and keep the …

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EXCLUSIVE: Bandai Namco partners with Life is Strange studio Dontnod on new narrative adventure IP

Bandai Namco has announced a new strategic partnership with Life is Strange developer Dontnod Entertainment, MCV can exclusively reveal. The new partnership will see the creation of a brand-new IP based on a new narrative adventure experience. More details about the game, including platforms, a release date and whether it …

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Soedesco: Bringing the game back to farm sims

Soedesco wants to shake up the farm sim genre with its brand-new IP, Real Farm Sim, which launches on PS4, Xbox One and PC in Q4 later this year. Speaking with MCV, executive manager Hans van Brakel said: "There are many things we are focusing on with Real Farm Sim …

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TIGA: Priorities for a post-Brexit games industry

When the UK departs the EU, the games industry must be ready. Here, TIGA CEO Richard Wilson presents its new report on what must be done to ensure a smooth transition. Video games as a medium offer creators a fascinating tool to explore politics. From Positech’s Democracy series to Surprise Attack’s …

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Publisher Big Immersive to enter VR and AR markets

Publisher Big Immersive has announced it’s entering the virtual and augmented reality markets around the world. Headquarted in the UK and Dubai, Big Immersive already has numerous titles in development from its first party studio based in Lahore, Pakistan, and has three titles that are already available across multiple formats, …

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Sarah Hoeksma joins Sold Out as marketing director

Sold Out the digital and physical publisher today announced that industry marketing veteran, Sarah Hoeksma is joining the team as marketing director. Hoeksma has previously spent time with Ubisoft and EA before her tenure at Eidos and Square Enix Europe where she headed up brand marketing across the company’s Western …

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Is the BGI Brexit’s silver lining? Ukie and TIGA discuss the future of UK government funding

We think it’s fair to say that the UK games industry was largely opposed to Brexit. While the EU wasn’t everyone’s cup of tea, the alternative is far less palatable – businesses like to make plans and that’s kind of tricky when the currency is volatile. Your staff might want …

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Shenmue 3 to be published by Deep Silver

Deep Silver is to publish Shenmue 3, the publisher has announced. Developed by Yu Suzuki’s YsNet studio, the global publishing deal will cover the release exclusively on PS4 and PC and will be arriving in both physical and digital editions. Shenmue 3 is currently expected to release in the second …

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