Double Fusion nets PS3 deals

In-game ad firm strikes partnerships with THQ, Sega, Eidos and Midway
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Video games advertising powerhouse Double Fusion has boosted its PS3 offering by signing up with top publishers THQ, Sega, Eidos and Midway.

Double Fusion specialises in in-game advertising, and is currently enjoying a record-breaking year that has seen double-digit revenue growth.

“One only has to look at the recent video game sales figures to realise that games are the one form of entertainment consumers don’t want to live without,” Double Fusion president and CEO Jonathan Epstein stated.

“We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”


$26m funding for Double Fusion

In-game ad firm Double Fusion has gained $26 million in a financing round that includes Time Warner as a strategic investor – and now the company plans to grow its operation internationally.