It would be “undesirable” for the Playstation 4 to launch later than its rivals, Playstation Europe boss Jim Ryan has said.
The PS3 launched a year after the Xbox 360, and whilst the system has been successful, Ryan admits Sony does not want to give Microsoft another head start with the next generation.
"I think we would consider it undesirable to be significantly later than the competition,” Ryan told Eurogamer.
Despite this, few details have been given on the progress of the Playstation 4, whilst the Wii U has already been revealed and touted for a 2012 launch and the next Xbox is expected to be announced next year.
Ryan stated however there is a lot of “unfinished business” on the current platform.
“If you look at PlayStation 2, now in excess of 150m units installed globally, a huge majority of that was done at price points of £120 or lower,” he said.
“With the PS3 we've only just hit £199 in the UK, so clearly there's a considerable untapped part of the market there.”
A trusted source last month told Develop that various projects for the Playstation 4 were in the early stages of development.
Many in the business however expect that the next generation console will not launch before 2014.