Nexon has partnered with DeNA to bring its catalogue to mobile users in Japan.
The plan is to launch several new social English language games while releasing some domestic Japanese titles through the Mobage platform.
Through Mobage, DeNA can provide marketing support to boost player activity and retention for developers, and Nexon is enthusiastic about the opportunity this presents.
“This alliance is a compelling next step in extending Nexon’s mobile strategy, which is also consistent with our vision of growing our presence in the expanding global mobile market,” said Nexon president and CEO Seungwoo Choi.
“DeNA’s unique marketing expertise and capabilities, coupled with the scale and prominence of the Mobage platform, will accelerate Nexon’s ability to deliver best-in-class mobile gaming experiences to users worldwide and position the Company well for further growth in the mobile space.”
The deal also includes Nexon subsidiaries Nexon Korea and gloops, the latter of which has already worked with DeN.
“We are excited to build on our existing relationship with gloops and leverage DeNA’s deep expertise in developing and publishing international social games,” said DeNA CEO Isao Moriyasu.
“Nexon has an impressive track record of delivering highly successful, world-class titles, and we are pleased that this alliance will enable us to offer Nexon games on the Mobage platform. We look forward to working with Nexon as we continue to bring new and exciting mobile social games to players around the world.”