Media Molecule co-founder to discuss 'creative gaming'

Alex Evans to speak at D.I.C.E.

Alex Evans has been announced as the final speaker at this year’s D.I.C.E. summit.

Evans co-founded Guildford team Media Molecule, and was co-creator of its first product, the critically acclaimed LittleBigPlanet. He’ll be talking about the company’s design philosophy and the decisions that gave birth to the PS3 killer title.

“Our take on ‘Creative Gaming’ is that it’s an incredibly broad church, and Little Big Planet represents our particular first take on User Generated Content,” said Evans.

“The D.I.C.E. Summit gives us the opportunity to present our design philosophy to the industry in the most prestigious forum today.”

Joseph Olin, president of The Academy of Interactive Arts & Sciences, added: “The incredible achievement that Alex Evans and his colleagues at Media Molecule accomplished with Little Big Planet is the perfect topic for this year’s conference. The D.I.C.E Summit line-up is the strongest yet featuring many of the speakers that are defining our industry and laying the groundwork for future generations of game creators.”

The 2009 D.I.C.E Summit takes place at the Red Rock resort in Las Vegas from February 17th to 20th. More information can be found at the event’s website.

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